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Segment

This item was not updated in last three versions of the Radar. Should it have appeared in one of the more recent editions, there is a good chance it remains pertinent. However, if the item dates back further, its relevance may have diminished and our current evaluation could vary. Regrettably, our capacity to consistently revisit items from past Radar editions is limited.
Adopt

Segment is a customer data platform that helps you collect, clean, and control your customer data.

MOHARA uses Segment to streamline data collection and integration across various platforms, ensuring data consistency and quality.